Wolfgang Puck Coffee is positioned as an image-based gourmet alternative to high priced national and regional brands. The WPC is quickly becoming the gourmet brand alternative in hotels, foodservice and the workplace.
The momentum of the WP brand is the direct result of growing consumer demand for high quality name brand coffee. Consumers are looking for product experiences that complement their lifestyles and affirm their aspirations. As an accessible gourmet product, Wolfgang Puck Coffee creates this experience.
