"LAVAZZA" partners with Rajasthan Royals as the "Official Coffee Partner"

Lavazza, the leading global coffee roaster, has entered into partnership with Rajasthan Royals for the upcoming session of DLF IPL as their 'Official Coffee Partner'. The partnership is in sync with Lavazza's constant endeavor to keep the guest engagement and excitement alive.

As part of the partnership with Rajasthan Royals, Lavazza, during the Indian Premier League, would line up various promotional activities in the country to engage local cricket enthusiasts and support the Rajasthan Royals team on ground at the Barista Lavazza Cafes. On every transaction at any participating Barista Lavazza outlet, consumers would be entitled to get a scratch card and an assured gift with every card. Consumers would be entitled to enjoy one of the following-
One Lucky Winner will get to spend an entire day with the Rajasthan Royals Team
Few Lucky winners get a chance to meet their favorite Rajasthan Royals player at Barista Lavazza Cafe
Lavazza Blue Machines
Lavazza "CLUB" R & G tins
Signed Merchandise from the Rajasthan Royals players like Bats & Balls
Barista Lavazza vouchers
Bean'O'holic preloaded Gift card

Apart from the assured gifts, all the coffee and cricket fans will be able to enjoy their favorite cup of coffee in stadium for all the Rajasthan Royals home games while cheering for their team.

Mr. R Shivashankar, Director South Asia, Lavazza said, "We are very excited to partner with the Rajasthan Royals team as their Official Coffee Partner. Cricket being such a rage in India, it was natural for us to partner with one of the leading teams of the Indian Premier League, a tournament that invokes such great passion amongst cricketing fans all around the world. A host of exciting promotions and activities to engage with our consumers are being planned at the Barista Lavazza cafes; we look forward to a great cricket season."

Raghu Iyer, Chief Marketing Officer, Rajasthan Royals, said, "We are very pleased to partner with Lavazza and we welcome them to the family of Rajasthan Royals. This partnership is very unique in terms of the outreach that Lavazza would be able to offer Rajasthan Royals to engage with the wide cricket-loving consumer base of the country. Coffee with Cricket is one exciting combination that we look forward to in this upcoming season of the IPL."

The Rajasthan Royals, winners of the first IPL season, are one of the top contenders of the Indian Premier League, based in Rajasthan, representing a huge catchment area of Rajasthan. The team is led and coached by Shane Warne.

Rajasthan Royals first match is against the Deccan Chargers in Hyderabad on 9th April 2011.

Notes to Editor

Lavazza in India

LAVAZZA is synonymous with coffee internationally. It is the true hallmark of Italian coffee and has been responsible for spreading the aroma of espresso coffee around the world for over a century. The popularity of the unique taste of its products comes from the strength of the experience, the use of the finest raw materials and advanced technological resources. Together with espresso, the symbol of the company's corporate culture, it offers a complete range of products to suit all palates, consumer habits and coffee preparation methods. It is the true symbol of Italian espresso coffee and the associated Italian identity worldwide.

Lavazza entered India by acquiring Barista Coffee Company Limited and Fresh & Honest Cafe Limited, India's leading coffee, vending and retailing, company in 2007. Luigi Lavazza S.p.A., with its origins back in 1895, is an international coffee powerhouse, synonymous with all things Italian - creativity, art, passion and of course espresso coffee. The brand is one of the most important coffee roasters in the world, enjoys a market share of 48% share in the Italian retail market (value, source: Nielsen) and operates in over 90 countries, in the Home and Away-from-Home sectors (Foodservice, Vending and Cafes). In 2010 sales exceeded USD 1.4 billion.

Today it has consolidated its presence in the retail branded coffee, cafe products as well as in the coffee machines segment and has become a leading player in the country. Lavazza has a strong international presence in the espresso coffee capsule systems, directed towards the commercial and retail consumers through hugely successful products such as Lavazza BLUE and A Modo Mio.

From: indiaprwire.com